The interactions established through the Internet can go on to control people's behavior (+2.4 billion people connected ) in different ways. Understanding the variables that affect the behavior of Internet users, and the reinforcement contingencies that keep them making use of this tool, can provide an advantage when it comes to the prediction and control of human behavior, including issues concerning the proper and effective development of new technologies that provide benefits to academia, science, society and business.
The Internet as an experimental laboratory for behavior analysis
A proposal for experimental procedure involving the use of the Internet as a laboratory for analysis of human behavior. Methodological considerations and impacts to the security and privacy of users and online systems. Contact us to get access to this research, other items or schedule a lecture/course.
We need to allow better understanding of the contingencies that control the online behaviors, so this may contribute to the science of behavior analysis and the development of security and privacy controls that necessarily involve the understanding of human behavior to perceive, understand and act upon the risks and threats involved in these environments.
Is essential that the interfaces between users and systems are designed so that security controls are applied automatically and transparently, because errors are minimized when the perception of the security needs of a user match the security controls provided by the systems.
Once connected to the Internet, users are increasingly accessing social network sites (SNSs) to exchange information in real time, producing numerous social episodes.
The online interactions affect users' lives in the "real world"
The great mass of online users fosters consequences that easily exceed the total of the consequences that could be produced if the members acted separately, disconnected from each other.
"The care with online privacy is a matter of social responsibility"
In the press and some social works (conferences / courses)
"The security expert Nelson Novaes Neto has observed that the privacy settings do not apply to the Ticker (Facebook)-that is, even if you configure your wall so it doesn't record your new friendships, for example, they will appear in the Ticker"
- Rafael Campanema, Folha de São Paulo
© 2013 All Rights Reserved.
Security & Privacy
“After reading Nelson’s story, I am thinking seriously of creating a whole new Facebook identity for myself — essentially starting over and being a lot more cautious about who ends up on my friend list and what information I make available. You might want to do the same — or simply accept that everything on Facebook is public information, probably a fair expectation in any case.”
- David Coursey, Forbes
As much as the Internet is a virtual environment, the information produced by users in the virtual world can represent some data that is confidential, and that are only of user's interest and privacy.
In the context of behavioral analysis, online security control mechanisms can be classified as an aversive stimulus that is part of the contingencies that control the behavior of Internet users.
Nelson Novaes Neto is passionate about security and behavior analysis in social networks, and also advocate for a Free Internet! +behaviorist +entrepreneur +researcher +speaker +writer +geek
Engineer, postgraduate in Information Security Management from the University of São Paulo, MBA from Fundação Getúlio Vargas and master's degree in Experimental Psychology from Pontifical Catholic University of São Paulo.
Has extensive experience (16 years) in product development, business, research and Internet security, besides the certifications CISSP, CISM, CBCP, COBIT, ITIL and Security+. In addition, provides lectures and training, reaching an audience of +4,000 professionals from leading companies, universities, governments (300,000 teachers), authorities and society (+ 5 million students).
Is the Chief Security Officer UOL/UOLDiveo, having as one of the main customers UOL, the largest content portal and services in Brazil (reaching an audience of more than 34.3 million unique visitors, and more than 4.9 billion pageviews per month.). Is responsible for MSS (Managed Security Services) business unit of UOLDIVEO and for the security of the group for more than 12 years. Was responsible for managing the security and protection of the first online debate between presidential candidates in Brazil, an event promoted by Folha/UOL and accompanied by 127 different countries.
He is a member of the Board of Directors of the (ISC) 2 for Latin America, largest and most prestigious professional accredited entity in information security in the world. He is also a member of the main national security groups, having developed several projects for the education and protection of the infrastructure of the internet in Brazil.
In addition, develops social projects with the authorities, Brazilian Internet Steering Committee in Brazil, NGOs and Government, for example, online security training for teachers and students of the Department of Education of the State of São Paulo.
“We've all been there: you desperately want to look at someone's Facebook profile, but whatever you do, they won't accept your friend request. Worry no longer, because with some trickery you can force anyone to be your friend.
- Jamie Condliffe, GIZMODO
Talk: An experimental analysis: The effects of security controls on human behavios in online social media - Silver Bullet 2013 - Brazil, São Paulo, 2013
Talk: E-Commerce: How are the security issues? What are the trends for 2014? The Liability Shift will remain the responsability of the retailer? - Congresso C4 2013 - Brazil, São Paulo, 2013
Talk: Privacy and Security in Online Social Media - Folha de São Paulo - Brazil, São Paulo, 2013
Talk: CIOs - Challenges for a Security & Business 3.0 – CIO-SC: Chief Information Officers from Santa Catarina State - Brazil, Santa Catarina , 2013
Talk: Privacy and Security in Online Networks – UNESP - Brazil, São José do Rio Preto, 2013
Talk: Privacy and Security in Online Networks – PETROBRAS - Brazil, São Paulo, 2013
Talk: Privacy and Security in Online Networks – PETROBRAS - Brazil, Rio de Janeiro, 2013
After all, We are Anonymous, IPs, rats or humans on the Internet? Who can protect us? - CAMPUS PARTY 2013/SP – Brazil, São Paulo, 2013
Talk: Online Security - Safer Internet Day 2013 - UOL Rádio Rock - Brazil, São Paulo, 2013
Course: Secure Software Programming and Web Application Development: Creating Secure Application Architecture - UOL - Brazil, São Paulo, 2009-2012 (more than 400 web and developers professionals until now)
Talk: Privacy and Security in Online Social Media – AcademiaUOL - Brazil, São Paulo, 2012
Talk: Privacy and Security in Online Networks - DIEBOLD - Brazil, São Paulo, 2012
Talk: Privacy and Security in Online Social Media – CAMPUS PARTY 2012/SP – Brazil, São Paulo, 2012
Paper: Facebook´s Ticker: a powerful tool against your privacy - Forbes, Ars technica, The Hackers News - EUA - 2012
Talk: Safer Internet Day (2012) : Protection of children on the Internet in Brazil - Safer Internet Day - Brazil, 2012
Talk: Can I be your friend? How Amazon, LinkedIn and the "new" Facebook privacy issues can help me become your friend. A Behavioral Psychology and Security view of social networks - Silver Bullet Conference - Brazil, 2012
Talk: Privacy and Security in Online Social Media - TV Cultura and Acesso Escola (FDE) - Brazil, 2012
Talk:A Behavioral Psychology and Security view of social networks – Ministry of Education in the State of São Paulo - Brazil, 2012
Talk: Social Network Security – A Brazilian and Behaviorist Perspective - Secure Brazil (ISC)² - Brazil, 2011
Paper: Being a Team Leader: How to Deal with Awkward Situations and Challenging Personalities - InfoSecurity Professional Magazine (ISC)² - EUA, 2011
Dissertation title: The Internet as an experimental laboratory for behavior analysis. Master’s Thesis Postgraduate Program of Studies in Experimental Psychology: Behavior Analysis - Pontifical Catholic University of São Paulo - Brazil, 2011
Talk: A corporate view of Social Network Privacy Issues - Workshop on Privacy and Security in Online Social Media - Brazil, 2011
Talk: Vulnerabilities and Web Application Security – CAMPUS PARTY 2011/SP – Brazil, São Paulo, 2011
Talk: Risks and vulnerability. Security is not just management. The risks of having a technical team unprepared - CNASI/SP - Brazil, São Paulo, 2010
Talk: Privacy and Security in Online Social Media – CNASI/SP - Brazil, São Paulo, 2010
Talk: Security and Development in Cloud Computing – CAMPUS PARTY 2010/SP – Brazil, São Paulo, 2010
Interview: Pausing for Review – Performance Review - InfoSecurity Professional Magazine – (ISC)² – EUA, 2009
Talk: Security and Development in Cloud Computing – CNASI/SP – ISC2, Brazil, São Paulo, 2009
Interview: Information Security Career – Dicas Info Magazine – Abril, Brazil, São Paulo, 209
Talk: By Products of Aversive Control – PUC-SP, Brazil, São Paulo, 2009
Talk: Rules, Praise, and Ignoring: Elements of elementary classroom control – PUC-SP, Brazil, São Paulo, 2009
Talk: Internet Behavior Analysis- PUC-SP, Brazil, São Paulo, 2009
Interview: Safer Internet Day – UOL Chat Room – Brazil, São Paulo, 2009
Talk: The emergence of behavior modification – PUC-SP, Brazil, São Paulo, 2009
Interview: Looking back, looking ahead – InfoSecurity Professional Magazine – (ISC)² – EUA, 2008
Paper: Correspondence on self-reports of children: relations between the say-do under specific contingencies – Behaviors Magazine, 2008
Talk: Two temporal parameters of the maintenance of avoidance behavior by the white rat – PUC-SP, Brazil, São Paulo, 2008
Talk: CT-SPAM (Commission Working group to combat spam and threats on the Internet) at Brazilian Internet Steering Comittee (CGI.br), Brazil, São Paulo, 2007-2009
Talk: CT-PCI (Protection of children on the Internet) at Brazilian Internet Steering Comittee (CGI.br), 2008-2009
Talk: Internet Fraud Management – Brazilian Internet Steering Comittee (CGI.br), Brazil, São Paulo, 2008
Dissertation title: Digital Solidarity Fund; A Strategy for Digital Inclusion in Brazil – FGV, Brazil, São Paulo, 2007
Tutorial: IV National Seminar in Phonetic Forense and III National Seminar on Investigation of Computer Crimes, presenting theme “The Current Threats of Brazilian Internet – Brazilian Association of Criminology, Brazil, São Paulo, 2006
Talk: Guest of the Preparatory SecGov (Brazillian Government Security) – Security Week Brazil, São Paulo, 2006
Dissertation title: Risk Analyses for Security Investment in Information Technology – USP/IPEN, Brazil, São Paulo, 2005
Dissertation title: Cryptography in Telecommunication Systems, Brazil, São paulo, 2002
Some talks, courses and interviews